Hi-Viz and Helmets - for cars?

It seems that the (BMW) Mini is setting a new trend in Hi-Viz cars. I've spotted one or two of them sitting in traffic jams in Manchester, but I haven't grabbed a decent photo yet, so here's one I found online.


Pic from mini2.com

Of course this mirrors a familiar approach to cycle wear...



Pic by manchesterfoe

Now all we need are for BMW to promote car helmets as well...


photos via Copenhagenize